JC Jorge I. Casares Zambrano
ES EN

Monterrey, Nuevo León · Mexico

Jorge I.
Casares Zambrano

Investor and financial advisor. Founder of Buhox Capital and adjunct professor at Tec de Monterrey.

Purpose

I work at the intersection of investing and operating companies. I'm interested in how capital gets allocated, how decisions are made under uncertainty, and why companies with similar resources end up with different results.

My focus is helping owners and directors of mid-sized companies with their most consequential financial decisions —investment, growth, and capital structure— grounded in analysis and data, not intuition.

I've built my background around finance, strategy, statistics, and the psychology of decision-making, complemented by accounting, economics, operations, and tax. Analyzing a company requires understanding the system it operates in, not just its financial statements.

Track record

  1. 2017 — present

    Buhox Capital Founder and CEO

    Permanent capital vehicle focused on acquiring and operating profitable, family-owned industrial and B2B companies in northeastern Mexico. A long-term model with hands-on involvement after the acquisition.

  2. Nearly a decade

    Investment management

    Portfolio management and investment advisory for more than 70 families, under a proprietary methodology: every candidate company goes through a checklist of more than 100 qualitative and quantitative points, followed by a discounted cash flow valuation. Independent Investment Advisor registered with the CNBV.

  3. Since 2020

    Tec de Monterrey Adjunct professor

    I teach Investment Analysis, Company Valuation, and Capital Markets. I teach intrinsic valuation under Aswath Damodaran's framework.

  4. Boards

    Board member

    Board member at Mexican companies across different industries.

  5. Earlier

    Early years

    Finance professor and coach for women entrepreneurs at Victoria 147 (2017–2019). Strategic planning analyst at Grupo Promax (2016), developing project evaluation models and market research.

Areas of expertise

  • Intrinsic company valuation
  • Capital allocation: ROIC, WACC, return on invested capital
  • Investment analysis and capital structure
  • Decision-making under uncertainty (probabilistic frameworks)
  • Acquiring and operating companies (activist investing)

Advisory

I offer financial advisory to owners and directors of mid-sized companies who need a counterpart for investment, growth, and capital structure decisions: an outside CFO or a financial right hand.

The work centers on:

  • Valuation of the company and its business units
  • Capital structure and the balance between debt and reinvestment
  • Investment project analysis and capital allocation
  • Designing indicators and financial tracking for long-term decisions

The goal is for decisions to be made with real numbers and a consistent framework, beyond the short term.

Let's work together

Writing

Book · 1st edition, 2023

Mentalidad Inversionista

A methodology for business owners to learn how much, when, and how to invest in companies: from sourcing opportunities to monitoring the portfolio. Published in Spanish.

How can one invest not only prudently but also successfully? That's the question everyone asks who is willing to risk part of their wealth in the hope of seeing it grow in the future. In this book, Jorge Casares dares to answer that question. He does so clearly, knowledgeably, and intelligently. This book is a gem.
Carlos M. Urzúa Academic and former Secretary of Finance
Throughout this book we find very practical, easy-to-understand advice for building a suitable investment portfolio, to provide for and grow a family's wealth, regardless of the amount. Putting what's proposed here into practice safeguards and grows that wealth.
David Noel Ramírez Padilla Rector Emeritus of Tecnológico de Monterrey
  • Books. Essays and reviews on the books I read —investing, strategy, and financial history— at jorgecasares.com/en/libros.
  • Investor letters. Monthly notes, for seven years now, on market conditions and how to invest better.
  • Essays. Occasional pieces on decision-making and value creation in business.
  • Podcast and video. Technical content for business owners and investors on Spotify and YouTube since 2017.

Press

Interviews and press commentary on companies, markets, and financial decisions. Published in Spanish.

Education and training

Degrees

  • Master's in Business Innovation CEDIM 2016–2018
  • Bachelor's in Public Accounting and Finance Tec de Monterrey 2011–2016

Executive education and programs

  • Capitalismo Social Aplicado Program for business owners and executives 2025
  • Fixed Income and Credit Markets Wharton Executive Education 2024
  • Advanced Value Investing Columbia Executive Education 2023
  • INVESCAP — private equity, venture capital, and search funds EGADE Executive Education 2020–2021
  • Strategic Decision Making London School of Economics Executive Education 2020
  • Diploma in Family Business Management Universidad de Monterrey 2019
  • Business Strategy Specialization (5 courses, online) University of Virginia 2016
  • Business courses week (Tec de Monterrey's PLEI program) Yale University
  • Academic exchange, two semesters Michigan State University
  • Financial Markets Technician Instituto de Estudios Bursátiles 2010

Ongoing study

Company valuation, drawing on Aswath Damodaran's courses and texts such as McKinsey's Valuation, applied both in public markets and in negotiating my own private-equity deals. Private equity, studying authors and case studies to go deeper into building value-added deals. Financial history, through biographies of business owners and their companies, to recognize patterns and value better.

Contact